Privacy & Cookies Policy (the “Policy”)

What this Policy is for?

This Policy explains how we protect and handle any information you provide to us, including via our website & mobile app. It also provides you with an overview of the rights you can exercise regarding what we do with your information.

By using our products and services, including browsing our websites, registering or logging in, we may use your information as outlined in this Policy.

You can control online behavioural advertising cookies on this website via your Privacy Settings. Further details on this can be found under “Managing Cookies” in Section 10 below.

1. What kinds of information do we collect:

Information you’ve provided to us:

We collect information about you when you provide it to us, including when you subscribe to our app or website or post a comment under an article. This could be via your computer browser or via an app.

Information from your device:

We collect information from and about the device you are using when you interact with our websites or apps.
This may include:

(i) Device Type: Information about your operating system, hardware, software, browser type in order to tailor the experience to your device (e.g. screen resolution).

(ii) Device Operations: Information about your operations and behaviours performed on your device to tailor the experience based on how you or similar users have interacted with our content.

(iii) Unique identifiers: device IDs in order to save your preferences against an identifier to refer to on subsequent pages.

(iv) Device Settings: Information from your device’s setting such as access to your GPS location/Information related to the location of your device so that we know which version of the website to serve you;

(v) Network/connections: Your IP address, so that we can recognise if you have visited us before and allow your device to communicate with our websites and apps.

(vi) Cookies: Data from cookies or similar technologies placed on your device which tells us about your use of our websites and/or selected third party websites. Please see Section 5 “Cookies” below for more information about our use of cookies and other similar technologies.

Information about transactions made

If you purchase anything or make any other financial transactions on any of our websites/apps, we collect information about your purchase and ask for information including your name and e-mail address. This does not include payment information such as your credit/debit card number.

Social media

If you log-in to our websites through a social media site, such as Facebook, you are granting permission to Facebook to share your user information with us. This will include your name, email address, date of birth, location, plus any other information you have permitted Facebook to share with third parties. If you remove the app from your Facebook account, we will no longer have access to this information.

2. How we may use your information

Delivering services

By using our websites or apps, we may process your information for the purpose of providing you with such products and services and managing our relationship with you, which shall include (without limitation):

  • delivering customer services and support;
  • dealing with, and responding to you about a comment you have submitted for or on our message boards, blogs and other such user generated content facilities;
  • ensuring the integrity of votes, competitions and polls;
  • maintaining records of our communications with you if you get in contact with us;
  • responding to press complaints submitted both direct to us and via the Press Complaints Commission (PCC)

Legal basis for these processing activities: Legitimate Interests

  • running competitions effectively and informing you if you have been successful in any competitions or promotions;

Legal basis for this processing activity: Contract

Communicating with you

In accordance with your preferences and data protection legislation, we may use your information to send you direct marketing communications on events, and inform you about the any changes to our products and services where we have permission to do so.

Legal basis for processing this data: Consent/Legitimate Interests

Personalisation/Identifying your interests

We may use your information to provide you with a greater personalised experience when you visit/use one of our sites/apps, and for insight and marketing purposes.

We provide personalisation by using data you submit to us, cookies, IP addresses, web beacons or similar technologies in relation to the devices you use. Please see Section 5 on Cookies below for more information about our use of cookies and similar technologies and how you can adjust your settings.

Legitimate Interests: We process some of your data because it is in our Legitimate Interests to do so. Where this is the case, we have considered the impact using your information may have on you, and limited our use to only what is strictly necessary. Where we are using this as our basis, we can provide you with an explanation of why the processing is in our interests and you are free to contest this decision if you wish.

3. How can you exercise your rights under the GDPR

  • Access: If you wish to exercise your right to access a free copy of your data, you can contact us at the contact details provided below at Section 7.
  • Deletion: To ask us to delete your personal data, please contact us at the contact details provided below at Section 7. However, there may be circumstances where we are legally entitled to retain it.
  • Rectification: If you wish to update or rectify your data, you can do this directly by accessing your account settings.
  • Revoke consent: If you wish to object to the processing of your data for direct marketing or online behavioural advertising purposes, you can opt-out by updating your settings or, for direct marketing, clicking on the “unsubscribe” link in any marketing email or newsletter you receive from us.
  • Objection to automated profiling: If you wish to opt-out of having your personal information profiled for personalisation purposes you can adjusting your account settings or contact us directly.
  • Objection to legitimate interests: If you wish to object to our processing of your data where we are pursuing our legitimate interests or those of a third party please contacting us as at the contact details provided below stating the nature of and reasons for such objection.
  • Complain: You also have the right to lodge a complaint about us with our supervisory authority, the Information Commissioner’s Office.

If you are contacting us to exercise any of your rights under the GDPR, you will have to provide valid proof of identification. We are required to respond to your request within 1 month.

4. Data retention and account deletion

We store your data for no longer than necessary in relation to the purpose under which such data was collected. This is determined on a cases by case basis and depends on things such as the nature of the data provided, why it was collected, the legal basis we rely upon to process the data, and our relevant legal or operation retention requirements. For example, if you request to delete your account we still have to retain some data for fraud prevention purposes and financial auditing.

5. Cookies

When you use our websites and apps we may collect information using cookies or similar technologies.

What are cookies and how do they work?

Cookies are small files that are downloaded to your computer or mobile device when you visit a website. Your browser sends these cookies back to the website every time you visit the site again, so it can recognise you. This allows websites to tailor what you see on the screen.

Do you use other technologies which are similar to cookies?

Yes, we use the following:

  • Web beacons: Our websites, apps and emails often contain small invisible images known as ‘web beacons’ or ‘tracking pixels’. These are used in a way similar to cookies to:

– understand when a particular part of a webpage, email or app is viewed,
– understand how successful an article or an email marketing campaign has been
– verify any clicks through to links or advertisements contained in emails

  • Flash cookies: In certain situations we use Adobe Flash Player to deliver video clips. Local Shared Objects (Flash cookies) are used to provide functions such as remembering your settings and preferences.
  • Tracking URLs: These are web links that allows us to measure when a link is clicked on. They help us measure the effectiveness of campaigns and advertising and the popularity of articles that are read.
  • Device identifiers: We use device identifiers on mobile devices in the same way as cookies are used on web browsers. A device identifier is a unique number on your device which allow us to remember your device.

We use these similar technologies on websites, emails and apps, for the same purposes and in much the same way as we use cookies on websites. We will use “cookies” and “websites” below as shorthand for “cookies and similar technologies” on “websites, emails and in apps”.

What do you use cookies for?

Cookies and other online tracking technologies are an important part of the internet. They make using websites much smoother and affect lots of the useful features of websites.

There are many different uses for cookies, but for within our sites, they fall into the following groups:

(i) Cookies that are needed to provide the service you have asked for (Essential)

Some cookies are essential so you can move around our websites and use their features. Without the use of these cookies parts of our websites would not function.

(ii) Cookies that collect information about your choices and preferences (Functional / Preference)

These cookies collect information about your choices and preferences, and allow us to remember things like:

(iii) Cookies used to understand how people use our products and services (Analytics)

We use analytics cookies to gather information about what pages, links and sections of our apps are popular and which ones don’t get used so much to help us keep our sites relevant and up to date. They are also useful to be able to identify trends of how people navigate our sites so we can identify improvements to make to the customer journey

We may combine information collected by analytics cookies with other information that you provide to us. For instance, if you have registered for an account with us, we may combine your contact details other information you provide us with the browsing history from your device collected by analytics cookies (including data collected from before you registered and when you are signed-out).

We may also use this combined information to improve our products and services. For instance, we may analyse this information in aggregate to improve our advertising systems.

(iv) Cookies used to show advertising that is relevant to you (Tracking and Advertising)

Some advertising, known as “online behavioural advertising” is tailored to you and uses information collected by first party and third party cookies based your web browsing activity. Cookies are placed on your browser to remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.

To help us deliver relevant advertising using cookies, we use Google Double Click. Click here to find out more about Google Double Click.

We also use these cookies in order to:

  •  know how many advertisements we serve, how many times these are clicked or hovered over with a mouse cursor, how many advertisements we show to a given user and how many customer actions these generate.
  • understand which customers reach a sale or other action page on an advertiser’s site. This allows us to monitor how many sales or actions we achieve for an advertising client, and therefore, how effective our advertising is.
  • protect our advertisers’ brands, we often use a technology that scans the page to ascertain that it is safe from profane, sensitive & potentially brand-negative topics, before serving an ad there. This process is called “ad verification”.

Ad-blockers: We and our advertisers may use information from within our webpages to determine whether you have an ad-blocker enabled. This information may be stored or associated with your device (including through the use of cookies) to re-insert advertisements on our websites and to understand how our customers use ad-blockers. The advertisements that are re-inserted may include those from ad-blockers’ “white lists” or that promote our own products and services. We reserve the right to restrict your access to some or all of our website while you have an ad blocker turned on.

Do Not Track: Our websites do not respond to “Do Not Track” (DNT) browser settings.

Managing Cookies

You can change your cookie settings on this website at any time via your Privacy Settings.

Cookies can also be controlled using the following instructions:

  • Mobile Devices: When using a mobile device, you can opt-out of receiving online behavioural advertising by selecting ‘Limit Ad Tracking’ in the Settings of your Apple iPhone or iPad, or the “Opt out of interest-based ads” in the Settings on your Android device. You may also be able to reset your unique identifier used for online behavioural advertising (referred to as an “Advertising ID”) in the Settings on your Apple or Android device.
  • OBA Cookies: If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to Your Online Choices.
  • Web-Beacons: You can usually prevent the operation of web-beacons by changing your web-browser cookie settings and your ad choices, or for those in emails, by switching off images in your email client or viewing emails using only the “text” display (rather than “HTML” display”). See the “Help” section of your email client for instructions. Please see the All About Cookies website for further information about managing your options.
  • Flash Cookies: You can manage the use of Flash technologies with the Flash management tools available at Adobe’s website.
  • You can also visit the trade body representing these advertising platforms where you can control your third-party online advertising preferences by going to the Network Advertising Initiative.
  • Browsers: The links below take you to the help sections for each of the major browsers that will tell you how you can manage your cookies:

– Firefox
 Internet explorer
– Chrome
– Safari OS X
– Safari iOS
– Android
– Blackberry
– Windows phone

Please note that our website, apps and other products and services may not work correctly (or at all) if you change certain preferences.

Where you use our apps, similar technologies to cookies are used for analytics. It is not presently possible to opt-out of these similar technologies. If you are not happy to be included in our analysis, please do not use our apps.

Please also note that after applying these settings, you will continue to receive advertising, however, it may not be tailored to your likely interests using information collected from cookies and similar technologies on your device.

And note that this consent tool is not supported on certain versions of Internet Explorer. Please change your browser in order to exercise your rights under the GDPR.

6. Updates to this Policy

We reserve the right to make changes to this Policy. Where changes are made, we will post the revised Policy here with an updated effective date. Please check regularly for any changes to this Policy.

7. How to contact us:

If you have any queries or comments about this Policy or to exercise any of your rights under the GDPR, please contact us by email.

Alternatively, you can write to us at:

Eggs & Bread
191 Wood Street
London
E17 3NU